The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
In-House Agency Rankings
Apple / Cupertino
Client
Title
Category
Award
Points
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Show
Points: 67.50
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Brand-Side / In-House
Points: 45.00
Hard Knocks
Agency: EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles
Client: Apple
Category: Editing / Single
Points: 45.00
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Writing / Single
Points: 45.00
The Greatest
Agency: Somesuch / Los Angeles & London + Apple / London
Client: Apple
Category: Direction / Single
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Brand-Side Initiated & Originated Projects
Points: 22.50
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Music Adaptation / Song
Points: 22.50
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 22.50
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 21.00
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Brand-Side Initiated & Originated Projects
Points: 21.00
R.I.P. Leon
Agency: Apple / Cupertino
Client: Apple
Category: Television & VOD / 30 Seconds and Under - Single
Points: 21.00
Chase
Agency: Apple / Cupertino
Client: Apple
Category: Television & VOD / 31-60 Seconds - Single
Points: 9.00
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple
Category: Long Form Video / Single
Points: 9.00
Apple Watch Ultra Packaging
Agency: Apple / Cupertino
Client: Apple
Category: Packaging / Mass-market
Points: 3.00
Dear Apple
Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client: Apple
Category: Video Content / Single
Points: 3.00
Amazinger
Agency: Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles
Client: Apple
Category: Video Content / Single
Points: 3.00
Apple Watch Ultra
Agency: Apple / Cupertino
Client: Apple
Category: Visual Craft / Art Direction
Points: 3.00
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple
Category: Sound Mixing
Points: 3.00
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Award:
2023 Best of Show Best of Show Pencil
Points:
67.50
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Points:
45.00
Client:
Apple
Title:
Action Mode
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
Hard Knocks
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Escape From The Office
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
R.I.P. Leon
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
22.50
Client:
Apple
Title:
The Greatest
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Gold Pencil
Points:
22.50
Client:
Apple
Title:
The Greatest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
22.50
Client:
Apple
Title:
Escape From The Office
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Escape From The Office
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Apple
Title:
Action Mode
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Apple
Title:
R.I.P. Leon
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Chase
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
R.I.P. Leon
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Apple Watch Ultra Packaging
Category:
Packaging / Mass-market
Award:
2023 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Dear Apple
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Amazinger
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Chase
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Watch Ultra
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00